Sugartown Toys

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Let's Play

Sugartown Toys

Let's Play

Sugartown Toys

Let's Play

Sugartown Toys

Let's Play

Sugartown Toys

Let's Play

Sugartown Toys

Let's Play

Sugartown Toys

At Sugartown Toys, we’re all about the magic of play. Our shelves are packed with handpicked, top-quality toys that are built to last. Whether it’s a tiny trinket or a cherished forever-favourite, every find is designed to bring big smiles and endless fun.

About us

Your favourites

Back in stock

Our bestselling, wish-list-worthy, can't-get-enough-of-them toys!

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Rex London

Rex London Wooden Toy Tea Set

£24.95

Rex London

Rex London Push Along Flapping Dinosaur

£14.95

Jo & Nic's Crinkly Cloth Books

Jo & Nic's Crinkly Cloth Books - Farm Animals

£14.00

Bestseller

Jo & Nic's Crinkly Cloth Books

Jo & Nic's Crinkly Cloth Books - Twinkle Twinkle Nursery Rhymes

£14.00

Bestseller

Schleich

Schleich Gorilla

£7.99

Jo & Nic's Crinkly Cloth Books

Jo & Nic's Crinkly Cloth Books - Nature Trails

£14.00

Bestseller

Schleich

Schleich Tiger

£7.99

Schleich

Schleich Zebra

£7.99

The toys shop everyone's talking about

Our Customer Reviews

Don't just take our word for it!

"The most magical toy shop in Bury St Edmunds! Would highly recommend visiting for an interactive experience, friendly and helpful staff and a warm welcome. We loved our visit and will be back again soon for a list of lovely items."

Olivia R

Google Reviews

"Such a beautiful shop. Looks magical for the kids, especially the window display. All the items are good quality and they are unique things you don’t find in usual shops."

Vicky Louise

Google Reviews

"A beautiful toy shop with an outstanding range of high-quality toys. Everything feels thoughtfully selected and displayed, and the warm, homely atmosphere made us feel so welcome. My child loved being able to explore and play."

Aidan N

Google Reviews

"Great shop with beautiful products. Absolutely lovely staff that were great with my kids. Will be going back!"

Emily G

Google Reviews